Western States Envelopes, Labels & Packaging

PRINT | BRANDING | DIGITAL | WEB DESIGN | PACKAGING

Print Design
Customer Welcome Kit
Customer Welcome Kit that also demonstrates the envelope and printing capabilities for new Western States Customers.
Annual Calendar Envelope Design
Final (left) and Preliminary Design (right). Our 2019 envelope expresses how important the use of color is. From branding and marketing to using everyday products, color affects us both consciously or unconsciously every day.
The 2018 envelope features the theme of haptics and it explores the branding and profit potential of touch, one of the most important senses for how we take in what's around us. It's also one of the most impactful ways to connect customers to a brand or product. This envelope utilizes powerful imagery paired with a special raised UV coating to allow the user to experience the power of touch. 
Sweet Steep Tea Packaging
Sweet Steep is a fictitious herbal tea brand that I created to promote our packaging capabilities. From creation of the factitious brand and creating the logo to the design and layout of the box design, I conceptualized the project from start to finish. With the bold watercolor backgrounds and clean design, these boxes show off our packaging production skills well. 
Product Catalog
The annual envelope catalog featured over 1,600 envelope and specialty label products and was over 100 pages. From start to finish I coordinated the printing process, the design, and database management. Each product had over 6 price points as well as other details such as paper weight. (Talk about proofreading!)
Digital Design
Email Marketing 
From promotion of digital products and bright colored envelopes to announcements of our holiday closings, our marketing campaigns are always paired with an eye-catching image.
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