HP & Sustainability
Sustainable Impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision—to create technology that makes life better for everyone, everywhere. We are driving sustainable impact through three pillars–people, planet, and community. (https://h20195.www2.hp.com/v2/getpdf.aspx/c06601778.pdf)  
Through design of infographics, banner ads, and other marketing collateral, we showed how HP’s recycling process of ink and toner cartridges as well as plastic bottles creates a sustainable impact. 
HP has many certifications and awards when it comes to sustainability, so when it came to creating a look and feel for the banner ads and infographics, we wanted to really emphasize the green and sustainability element. Through the use of natural lifestyle photography, featuring greenery, recycling imagery, and a lot of green instead of HP blue, we successfully conveyed just how environmentally responsible and sustainable HP is when it comes to recycling. 
   Closed Loop Recycling Infographic
Digital Banner Ads for B2B Sites
*All designs for HP were created under Oliver Russell & Associates in Boise, ID
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