Why a re-brand? It was time to bring Four Lakes Label into the 21st Century and make the brand stand out from competitors. The old logo features four circles, which aren't very recognizable if they were to stand on their own without text. Another element that needed updating is the CMYK color scheme, as it is a very common theme throughout printing companies. We want to stand out! The new brand features a brighter, friendly, bolder, and more unique look.
From Old to New
Continuing the Brand - Stationary, Business Cards, Folders & More!
Desktop & Mobile Site
I played the role of creative director when it came to the development of the overall look and feel of the site, particularly on the homepage. A lot of the design direction was digitally translated from the 2018 Label Resource Guide.
Advertising & Label/Package Design